Purpose of Course
The purpose of this course is to provide participants with a comprehensive understanding of the Google Ads platform and equip you with the knowledge and skills needed to create and manage effective advertising campaigns. The outcome of completing this course would be the ability to plan, set up, optimize, and track Google Ads campaigns to promote your own products or services.Who can join this course?
This course is suitable for a variety of individuals, including: Anyone who is interested in learning how to use Google Ads to advertise their business, products, or services can join this course. It is suitable for beginners who have little to no experience with Google Ads but want to start using the platform to reach their target audience and achieve their marketing goals. The following people can take benefit out of this course:- Marketing Professionals: Individuals working in marketing roles who want to enhance their knowledge and skills in online advertising, specifically focusing on Google Ads.
- Small Business Owners: Entrepreneurs and small business owners who want to effectively promote their products or services online and learn how to leverage Google Ads to drive targeted traffic and generate leads.
- Marketing Professionals: Professionals already working in the field of marketing, who want basic knowledge of Google Advertising, gain an understanding of its features.
Course Curriculum
The course schedule and topics to be covered are as follow:
- Overview of Google Ads platform and its benefits
- Understanding the different ad formats and campaign types
- Exploring the Google Ads interface
- Importance of keyword research in Google Ads
- Tools and techniques for finding relevant keywords
- Building keyword lists and organizing them into ad groups
- Writing compelling ad headlines and descriptions
- Ad copy best practices
- Understanding ad extensions and their benefits
- Setting up campaign parameters (budget, bidding strategy, etc.)
- Defining target audience demographics, locations, and interests
- Using advanced targeting options like remarketing and custom intent audiences
- Organizing ad groups and keywords effectively
- Understanding Quality Score and its impact on ad performance
- Monitoring and optimizing ad performance through ad group-level adjustments
- Setting up conversion tracking for website actions
- Analyzing campaign performance metrics (click-through rate, conversion rate, etc.)
- Using Google Analytics to gain insights and optimize campaigns
- Exploring the Google Display Network (GDN)
- Creating effective display ads and banners
- Implementing remarketing campaigns to reach past website visitors
- Introduction to YouTube Ads and video campaign types
- Creating engaging video ads
- Targeting options for video campaigns
- Setting up Google Merchant Center and product feeds
- Creating and optimizing Shopping campaigns
- Managing product groups and bidding strategies
- Analyzing campaign data and identifying areas for improvement
- Implementing A/B testing for ad variations
- Exploring advanced strategies like ad scheduling, ad customizers, and dynamic search ads
Expected outcome from participants
Whether you’re a small business owner, a marketer, a freelancer, or an individual looking to promote your own brand, this course can provide you with the foundational knowledge and practical skills to leverage Google Ads effectively. By understanding how to create compelling ads, target the right audience, optimize campaigns, and measure results, you’ll be better equipped to maximize the impact of your advertising efforts.
Note:
- This is a basic outline to help you get started with Google Ads. It’s essential to continue learning and adapting your strategies based on your specific goals and industry. Google also provides its own learning resources and certifications that you can explore for more in-depth knowledge.
- The participants are recommended to have their own Google Ad account for better outcome.