Purpose of Course
The purpose of this course is designing banners, videos, and creatives for Google Ads, Facebook Ads, and Instagram Ads using online tools is to equip individuals with the skills and knowledge needed to create visually appealing and effective ad creatives for digital advertising campaigns. The course aims to provide learners with an understanding of design principles, specifications for different ad formats, and proficiency in using popular online design tools.
Expected outcome from participants
The expected outcome of completing this course is the ability to create compelling and professional ad creatives that align with the specific requirements and best practices of Google Ads, Facebook Ads, and Instagram Ads. Learners will gain a solid foundation in designing banners, videos, carousels, and reels, ensuring their ads catch the attention of the target audience and drive engagement and conversions.
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Course Curriculum
Following are the course contents according to day wise schedule- Overview of ad design principles and best practices
- Introduction to popular online design tools (Canva, Adobe Spark, etc.)
- Understanding the design specifications for Google Ads, Facebook Ads, and Instagram Ads
- Understanding the different banner ad sizes and formats
- Designing static banners with attention-grabbing visuals and clear messaging
- Optimizing banners for Google Display Network and responsive ads
- Exploring video ad formats and specifications for Facebook Ads
- Designing engaging video ads with eye-catching visuals and persuasive storytelling
- Editing videos using online video editing tools (e.g., Adobe Premiere Rush, Animoto)
- Understanding the specifications and best practices for carousel ads on Instagram
- Creating visually appealing carousel ads with cohesive storytelling and strong call-to-action
- Utilizing design tools to create seamless transitions between carousel images
- Exploring the specifications and unique aspects of Reels on Instagram
- Designing captivating Reels with engaging visuals, music, and compelling content
- Incorporating branding elements and calls-to-action in Reels
- Understanding the importance of mobile optimization in ad design
- Designing mobile-responsive banners, videos, and creatives
- Ensuring legibility, visual appeal, and functionality on smaller screens
- Implementing A/B tests to compare different creative variations
- Analyzing performance metrics to determine the most effective design elements
- Exploring pre-designed templates and layouts in online design tools
- Customizing templates to match your brand identity and campaign objectives
- Leveraging design resources and inspiration for creative ideas
- Understanding the importance of consistent branding in ad design
- Incorporating brand colors, fonts, logos, and visual elements in creatives
- Creating visually cohesive ads across different platforms
- Reviewing and refining previously created ad designs
- Showcasing final projects and receiving feedback for improvement
- Summarizing key design principles and best practices for effective ad creatives
Throughout the course, it’s recommended to participants to invest their time for hands-on practice and do solve exercises do the given assignments to apply the concepts they’ve learned. The course participants can ask for electronic copy of books and references for further learning about design principles, colour theory, typography, and composition can supplement the curriculum and help learners enhance their design skills.