Digital EliteEpoch: Mastering Digital Marketing Complexity and Excellence
Post Graduate Professional Training Program in Digital Marketing
Welcome to the “Digital EliteEpoch: Mastering Digital Complexity and Excellence” program, your gateway to becoming a digital marketing expert. We are inspired to introduce our comprehensive and highly professional training program on Digital Marketing, designed to empower students with the skills and knowledge needed for a successful career in the inspiring world of digital marketing. Our Post Graduate Professional Training Program aims to create future Digital Marketing Managers, Digital Marketing Consultants and self-employed entrepreneurs and enable them to have their own digital marketing agencies.
Throughout this two years program, students will develop their own digital assets, such as content marketing websites, affiliate marketing websites, drop shipping sites, and e-commerce websites, which have the potential to generate regular income when diligently developed and nurtured. At the end of each year, students will be honoured with awards and professional certifications during a world-class citation ceremony, recognizing their dedication and achievements throughout the program.
Join us in this transformative journey, where you will gain expertise in the exciting field of digital marketing, opening doors to a powerful and rewarding career track as a digital marketing professional or entrepreneur. Embrace the future of marketing and start building your path to success today!
Program Purpose
The purpose of this comprehensive and highly professional training program on Digital Marketing is to equip students with the necessary skills and knowledge to excel in the dynamic and inspiring world of digital marketing. Through this program, our aim is to create a new generation of Digital Marketing Managers, Digital Marketing Consultants, and self-employed entrepreneurs who can establish and run successful digital marketing agencies. Over the course of two years, divided into eight quarters, the program aims to provide a structured and practical learning experience. From laying a strong foundation in website development, visual design, and content writing, to exploring advanced techniques in SEO, organic traffic generation, and leveraging Google’s digital marketing technologies, students will gain a comprehensive understanding of the diverse facets of digital marketing.In addition to mastering digital marketing strategies using major platforms like Facebook, Instagram, Facebook Messenger, and WhatsApp, students will also have hands-on experience in creating and managing their e-commerce websites, applying automation to enhance efficiency, and implementing CRM in real business scenarios to foster better customer relationships.Training Program Objectives:
- Mastering Digital Marketing Fundamentals: To provide students with a strong foundation in digital marketing principles, concepts, and terminology, enabling them to understand the core components of the digital marketing ecosystem.
- Website Development and Content Creation Skills: To equip students with the knowledge and practical skills necessary to develop and manage websites, create engaging content, and effectively communicate brand messages.
- Search Engine Optimization (SEO) Proficiency: To enable students to implement effective SEO strategies, optimizing website visibility, and driving organic traffic to digital assets.
- Leveraging Google Technologies: To familiarize students with Google’s suite of digital marketing tools and platforms, empowering them to harness these technologies for successful marketing campaigns.
Program Structure
By structuring the program into eight quarters, each with specific focuses on different tools, techniques, and technologies vital for digital marketing, participants gain a multifaceted skill set. This approach fosters strategic skill development and a holistic understanding of digital marketing, ensuring learners is adept at navigating industry trends and applying their knowledge in real-world scenarios. Gradual skill progression, coupled with industry-relevant capstone projects and networking opportunities, prepares participants for diverse career paths, from digital marketing strategists to social media managers, equipped with both technical expertise and a strategic mindset. Following are eight quarters to fulfill the program objective:- DigitalGenesis: Building Blocks of Digital Brilliance This quarter focuses on laying a strong foundation with essential elements of digital expertise, covering topics such as website design, SEO, and social media marketing. Lay the cornerstone of your digital marketing journey by mastering website design, visual aesthetics, and compelling content creation. Build a strong foundation for captivating online presence optimized for search engines.
- OrganicOasis: SEO Summit for Unlocking Digital Visibility In this quarter, we explore into the sophisticated world of search engine optimization (SEO) with the intention of helping you unlock greater digital visibility for your brand or business. Dive deep into the realm of SEO technologies such as Google Search Console and SEMrush to unlock the potential of organic traffic. Harness the power of strategic optimization to propel your websites to the forefront of search engine results.
- GoogleGrowth: Google Arsenal of Marketing Campaigns Explores Google’s ecosystem of marketing tools and platforms, including Google Ads and Google Analytics, to drive growth and success in digital marketing campaigns. Embark on a journey through Google’s vast ecosystem as you learn to construct marketing funnels, harness the potency of Google Ads, and decipher the intricacies of data analytics with Google Analytics. Prepare to conquer the digital realm with precision and insight.
- Social MetaVerse: Social Presence and Connecting Digital Communities This quarter focuses on fostering and nurturing meaningful relationships with clients and partners through social media marketing and community engagement. Enter the dynamic world of social media marketing with a focus on Facebook’s platform. Acquire the skills and knowledge to leverage Facebook’s marketing tools effectively and cultivate a robust social presence.
Program Outcome
Throughout the program, students will have the opportunity to develop their own digital assets, including content marketing websites, affiliate marketing websites, drop shipping sites, and e-commerce platforms. These digital assets, when diligently nurtured, have the potential to generate a regular and sustainable income, offering lucrative prospects for our graduates.By the end of this training program, students will be well-prepared to embrace the rapidly evolving landscape of digital marketing and will be equipped with the skills and confidence to make a significant impact in the industry. Whether they choose to work as digital marketing professionals, consultants, or venture into entrepreneurship with their own digital marketing agencies, our graduates will be ready to shape their futures and thrive in the exciting world of digital marketing. Moreover, the program will recognize and celebrate the students’ achievements and dedication by awarding them with honours and professional certifications during an esteemed citation ceremony at the end of each year. Potential Designations, Job Roles, and Work Opportunities Potential designations, job roles, and work opportunities one can have upon completion of each year of the two-year program, including roles as founders of startups, digital marketing agencies, and consultant practitioners:On completion of first year:
- Digital Marketing Assistant/Associate Job Roles: Assisting in the implementation of digital marketing strategies, managing social media accounts, conducting keyword research, and optimizing website content.
- SEO Specialist Job Roles: Conducting on-page and off-page SEO activities, analyzing website performance metrics, and implementing strategies to improve search engine rankings.
Work Opportunities: Entry-level positions in digital marketing agencies, e-commerce companies, startups, or corporate marketing departments.
Work Opportunities: Roles focused on search engine optimization in digital marketing agencies, SEO firms, or in-house marketing teams.