Genesis Gateway: Essential Elements of Digital Expertise
Professional Certification Program in Digital Marketing
First Year of Post Graduate Professional Training Program in Digital Marketing
Welcome to Genesis Gateway: Essential Elements of Digital Expertise! Our focus is on providing you with the foundational elements necessary to develop expertise in digital marketing, setting the stage for future success in this dynamic field. Throughout the year, we will cover topics including website design, content creation, SEO, and social media marketing, essential for thriving in today’s digital landscape. By the year’s end, you will emerge with a solid understanding of digital marketing fundamentals, positioning yourself for continued growth and success.
The four quarters in first year are described as follow:
Objective and Purpose
The primary objective of the first year is to lay a robust foundation for your expertise in digital marketing. Through a comprehensive curriculum, hands-on projects, and industry-relevant case studies, you will gain a deep understanding of essential concepts, tools, and techniques. The purpose is to equip you with the fundamental knowledge and skills necessary to thrive in today’s competitive digital landscape, mastering website design, SEO, Google Ads, and social media marketing.Program Structure
The first year is divided into four quarters. The first quarter covers website design, visual design, and content writing basics, resulting in well-designed websites optimized for search engines. The second Quarter focuses on organic traffic through SEO technologies, leading to fully optimized websites. The third Quarter teaches marketing funnels setup using Google Ads and leverages Google Analytics for tracking and analysis. The fourth Quarter focuses on Facebook’s platform, equipping learners with skills to use Facebook’s marketing tools effectively. Throughout, students gain hands-on experience with various digital marketing technologies, empowering them to optimize websites, implement marketing strategies, and drive business growth across Google and Facebook platforms.The four quarters in first year are described as follow:
- DigitalGenesis: Building Blocks of Digital Brilliance This quarter focuses on laying a strong foundation with essential elements of digital expertise, covering topics such as website design, SEO, and social media marketing. Lay the cornerstone of your digital marketing journey by mastering website design, visual aesthetics, and compelling content creation. Build a strong foundation for captivating online presence optimized for search engines.
Program Strengths
- Foundational Expertise: GenesisGateway lays a strong foundation in digital marketing essentials like website design, SEO, and social media marketing, paving the way for your journey in the field.
- Enhanced Visibility: OrganicOasis explores into SEO technologies, enabling you to unlock greater digital visibility through strategic optimization and organic traffic generation.
- Google Mastery: GoogleGrowth equips you with the arsenal of Google Ads and Analytics, empowering you to construct marketing funnels and analyze data for precise campaign execution and growth.
- Social Engagement: Social MetaVerse focuses on cultivating meaningful relationships through social media marketing, particularly on Facebook’s platform, fostering a robust social presence and community engagement.