AutomationAdvantage: Streamlining Digital Workflows
Start for another important milestone to unlock the potential of automation in revolutionizing your digital marketing endeavors. In this quarter, focus is to equip you with the essential skills and insights needed to harness the power of automation effectively.
In today’s fast-paced digital ecosystem, efficiency is paramount. That’s why we’re committed to guiding you through the intricacies of automation, from understanding the fundamentals to mastering advanced techniques. Our goal is simple yet profound: to empower you to streamline your digital workflows, boost productivity, and achieve remarkable results.
Throughout this quarter, we’ll delve into a myriad of topics, including the utilization of cutting-edge automation platforms, the optimization of email and social media strategies, and the implementation of workflow automation tools. By immersing yourself in these concepts, you’ll not only save precious time and resources but also gain the freedom to focus on strategic endeavors that propel your business forward.
Read MoreObjectives of AutomationAdvantage Quarter:
The prime objective of this quarter is that participants develop themselves as proficient automation specialist and capable to transform digital marketing workflow for measurable success.
- Grasp the core principles of marketing automation: Gain a solid understanding of what marketing automation entails, its various benefits, and how it can be applied across different digital marketing channels.
- Navigate the marketing automation landscape: Explore a range of popular marketing automation platforms (MAS) to identify the most suitable tool for your specific needs.
- Master the art of crafting automated workflows: Learn how to build effective workflows using drag-and-drop builders, leveraging triggers and actions to automate repetitive tasks.
- Leverage email automation for increased engagement: Explore strategies for creating automated email sequences that nurture leads, trigger abandoned cart recovery emails, and personalize welcome messages.
- Automate social media management: Discover tools and techniques for scheduling social media posts, automating responses to comments and messages, and streamlining your social media presence.
- Unify your tools with integration platforms: Learn how to utilize integration platforms like Zapier and Pabbly Connect to seamlessly connect your marketing automation tools and streamline your workflow.
- Harness the power of Google Sheets: Explore how to integrate your marketing automation platform with Google sheets for powerful data analysis and reporting. (Optional) Explore the potential and limitations of integrating WhatsApp Business API for marketing communication, considering regulations and restrictions.
- Implement advanced automation techniques: Dive deep into lead scoring and segmentation techniques, creating dynamic landing pages, automating form submissions, and streamlining webinar and event management.
- Measure and optimize your automated campaigns: Learn how to utilize built-in analytics dashboards to track campaign performance, conduct A/B testing for continuous improvement, and implement automated reporting tools for data-driven decision making.
- Explore the future of marketing automation: Uncover how Artificial Intelligence (AI) is transforming marketing automation through content creation, personalization, and predictive analytics.
- Navigate the ethical considerations of automation: Develop a critical understanding of ethical implications associated with marketing automation, with a focus on data privacy and user experience.
- Learn from real-world success stories: Analyze case studies of successful marketing automation campaigns across different industries to gain valuable insights and best practices.
Curriculum of AutomationAdvantage Quarter:
This curriculum focuses on digital marketing automation tools, techniques, and technologies. It incorporates popular integration platforms like Zapier and Pabbly Connect, along with Google Sheets and WhatsApp connectivity.
Code
Course Name
Program
Duration
AA01
Foundational Concepts |
AutomationAdvantage |
2 weeks
AA02
Automation Workflows & Tools |
AutomationAdvantage |
2 weeks
AA03
Integration & Data Management |
AutomationAdvantage |
2 weeks
AA04
Advanced Automation Techniques |
AutomationAdvantage |
2 weeks
AA05
Campaign Measurement & Optimization |
AutomationAdvantage |
2 weeks
AA06
The Future of Marketing Automation |
AutomationAdvantage |
2 weeks
- Introduction to Marketing Automation: Define marketing automation, its benefits, and applications in various digital marketing channels.
- Marketing Automation Landscape: Explore different marketing automation software (MAS) platforms (e.g., HubSpot, ActiveCampaignand Mailchimp).
- Customer Journey Automation: Understand the concept of customer journeys and how automation can personalize the experience across touchpoints.
- Building Automated Workflows: Introduce drag-and-drop builders for creating automated workflows based on triggers and actions.
- Email Marketing Automation: Explore automated email sequences for nurturing leads, triggered emails for abandoned carts, and personalized welcome emails.
- Social Media Automation: Learn about scheduling social media posts, automating responses to comments and messages using tools.
- Introduction to Integration Platforms: Introduce Zapier and Pabbly Connect, demonstrating how they connect various marketing tools.
- Google Sheets Integration: Showcase how to connect marketing automation tools with Google Sheets for data analysis and reporting.
- WhatsApp Business API Integration (Optional): Explore the possibilities and limitations of integrating WhatsApp Business API for marketing communication (consider regulations and restrictions).
- Lead Scoring & Segmentation: Learn how to automate lead scoring based on user behavior and segment contacts for targeted campaigns.
- Landing Page & Form Automation: Explore creating dynamic landing pages and automating form submissions for lead capture and nurturing.
- Webinars & Event Automation: Learn how to automate webinar registrations, reminders, and follow-up emails using marketing automation platforms.
- Marketing Automation Analytics: Explore built-in analytics dashboards within marketing automation platforms.
- A/B Testing for Automation: Learn how to A/B test different elements of automated campaigns (e.g., email subject lines, call to action buttons) for optimization.
- Reporting & Attribution: Discuss automated reporting tools and multi-touch attribution models for measuring the success of marketing automation campaigns.
- Artificial Intelligence (AI) in Marketing Automation: Explore how AI is being used in marketing automation for tasks like content creation, personalization, and predictive analytics.
- Ethical Considerations in Automation: Discuss the ethical implications of marketing automation, such as data privacy and user experience.
- Case Studies & Best Practices: Explore real-world case studies of successful marketing automation campaigns across different industries.
Additional Resources
- Include hands-on exercises and assignments throughout the course to solidify learning.
- Encourage students to explore free trials or demo versions of popular marketing automation platforms.
- Provide opportunities for guest lectures from marketing automation professionals.
- Remember, this is a sample curriculum, and you can adjust the content based on the specific learning objectives and software you choose to focus on.
List of tools, techniques and technologies covered during this quarter:
- Zapier
- Pabbly Connect
- Google Sheets
- WhatsApp Business API
- HubSpot